Searching for the right platform to launch your new products? Want better leads? How about coming up with new ideas to promote your business? We can solve your problems with a single word – TRADESHOWS!
Regardless of the industry your business functions in, if there’s a market, there’s a tradeshow for it. Tradeshows are fun, and they provide excellent branding and networking opportunities. We’ve found the top tradeshows slated for 2020. So, mark your calendar and get your event tents ready; May the FRAMES be with you!
ENTERTAINMENT AND EVENTS
IFMA WORLD WORKPLACE FACILITY CONFERENCE & EXPO: 28 SEPTEMBER – 2 OCTOBER, CHICAGO, ILLINOIS
Organized by International Facility Management Association (IFMA), the World Workplace Expo will be held from 28th September to 2nd October, 2020 at Chicago, Illinois. In 2019, the event attracted over 4,500 attendees from around 17 countries in Phoenix, Arizona. The expo provides unparalleled content, expertise, and networking avenues in the FM industry.
Find out more: https://worldworkplace.ifma.org/
SXSW CONFERENCE AND FESTIVALS: 13-22 MARCH, AUSTIN, TEXAS
South by Southwest (SXSW) Conference & Festivals celebrate the convergence of music, film, and interactive media industries. This unique agglomeration brings together tech conferences, business and startup tradeshows, music and art festivals, networking events, and award competitions. There are several branding opportunities available in the form of sponsorships, exhibitions, and advertising. Registrations are on till February 14, if you’re interested in participating.
Find out more: https://www.sxsw.com/
FASHION AND APPAREL
WWDMAGIC: 5-7 FEBRUARY, LAS VEGAS, NEVADA
WWDMAGIC is retail industry’s biggest and most renowned platform for inspiration, information, and connection. You can find the latest trends in the women and kids fashion wear with the biggest brands and hottest designers – all under one roof at the Mandalay Bay Convention Center in Las Vegas. Attend to sway with upbeat music, breathtaking beauty, and suave styles.
Find out more: https://www.magicfashionevents.com/en/home.html
JCK LAS VEGAS: 2-5 JUN, LAS VEGAS, NEVADA
JCK Las Vegas is the premier jewelry event in North America. The event brings together over 30,000 of world’s top industry professionals for education, order writing, networking, and of course fun. Experience 2,000+ exhibitioners, 23,000+ individual retailers, and 9,000+ retail stores from all over the globe with finished jewelry, timepieces, equipment, technology, business, and security solutions.
Find out more: https://lasvegas.jckonline.com/Home/
FOODS AND BEVERAGES
NATIONAL RESTAURANT SHOW: 16-19 MAY, CHICAGO, ILLINOIS
If you’re in the foodservice industry, this is your chance to meet buyers looking for innovative products and services. You can find the most delicious ingredients, efficiency accelerating equipment, drool-worthy technology, and mouth-watering demos. Over 40,000 restaurant and foodservice industry executives are set to participate in this event.
Find out more: https://www.nationalrestaurantshow.com/
WORLD TEA EXPO: 8-11 JUNE, COLORADO, DENVER
Tea lovers, unite! The World Tea Expo is the biggest tradeshow in the tea industry in North America. The 2019 Expo at the Las Vegas Convention Center saw over 260 exhibitors from around the world including International Tea Importers, Curtis, Finum, Martin Bauer Group, Millenia Tea, Walters Bay, among others.
AUTOMOTIVE AND AFTERPARTS
SEMA SHOW: 3-6 NOVEMBER, LAS VEGAS, NEVADA
The SEMA Show, organized by Specialty Equipment Market Association (or SEMA), is the premier automotive specialty tradeshow with over 2,500 exhibitors and showcases around 3,000 new, innovative products, components, and tools.
The SEMA show brings together world’s brightest minds, hottest products, and nearly 50,000 global buyers under one roof. Additionally, the show offers exciting product demos, educational seminars, and networking opportunities. The event, however, is not open to the general public and is a trade-only event.
Find out more: https://www.semashow.com/
AAPEX: 3-5 NOVEMBER, LAS VEGAS, NEVADA
The AAPEX or Automotive Afterparts Products Expo brings together the entire global market of auto afterparts. You can find every afterpart on display; right from lighting systems, sound moderators, engine and transmission parts, gear systems, and cooling systems. Explore new products, take hands-on training, and network with peers at this fascinating show.
Find out more: https://www.aapexshow.com/
THINKING OF PARTICIPATING IN THESE EVENTS? HERE ARE 3 WAYS TO MAKE YOUR BOOTH STAND OUT AT THE NEXT TRADESHOW.
1. BUY A HIGH-QUALITY CUSTOM TENT
Premium quality event tents breathe life into your allocated display space. They are easy to setup and dismantle, and are extremely convenient to transport and store. You can opt for an inflatable tent that requires little or no assembly, or go for larger event tents if you’ve rented a bigger space.
Both instant canopy tents and the event gazebos can be branded with your business logo, website, and social media handles, as well as images and graphics.
2. DON’T FORGET EVENT SIGNAGE
Promotional banners and event tents go hand in hand. If the latter pulls visitors to your booth, the former directs them in the right direction. There are several kinds of promotional signage available such as feather flags, teardrop flags, pull-up banners, pod-pop, shuttle-pop, and oval-pop banners, and custom table covers. Use these to your advantage!
3. ENGAGE YOUR VISITORS
Give your visitors a reason to stay. Most attendees at a tradeshow usually possess buying authority – leverage this. Be friendly and welcoming, indulge your visitors with useful trivia about your products. Hand over giveaways so that people have something to remember you by. Set up a selfie-booth and encourage them to click photos and tag your business online, in lieu of freebies. A quiz or a random lottery is another way to keep your audience hooked.
If you don’t have the budget or resources for such activities, simply offer a resting space or lounge area to your guests. Tradeshows are massive, without a lot of places to sit. You can also offer mobile charging points that have your product brochures casually strewn about. All these exercises are subtle branding tools that make visitors reach your booth.
Do you know some other ways to make a tradeshow booth more visitor friendly? Share with us in comments below. If you’re looking to buy a custom canopy tent, you’ve come at the right place. Extreme Canopy is USA’s premier tents and gazebos supplier. We specialize in instant canopy tents, custom canopy tents
, inflatable tents, outdoor shade solutions, and promotional signage. Talk to our service experts at 8888856708