HOW PROMOTIONAL FLAGS CAN HELP ADVERTISE YOUR NEW BUSINESS?

You might have a brilliant startup idea but it won’t be of any use if the only people who know about it are your family, friends, and some 30-40 online followers. Despite the obvious switch to technology-driven online platforms, ground promotions with custom advertising flags and banners are still effective. In fact, they encourage users to look up your business online, maybe follow you, and in the long-run become your trusted patrons.

But, aren’t offline promotions expensive?

Not if you play your cards right and make long term investments. Every business needs branding but the difference between an established business and your up-and-coming startup is a brand image and an advertising budget to boost that image. In this article, we’ll tell you how to up your branding game without burning a hole in your pocket.

First, let’s cover the basics.

WHAT MAKES CUSTOM PROMOTIONAL FLAGS SO EFFECTIVE?

Their ability to stand out.

Have you ever thought why bright flashes and loud noises grab your attention? Or why somebody hiding with a portion of their silhouette still visible to the naked eye? That’s because our brains are wired to register such occurrences.

Such events target passive attention in humans – an involuntary process that allows our mind to observe things that stand out from the normal surrounding. This inert trait ensures that we at least cast a cursory glance in the direction of any such thing. Our ancestors survived because of this trait and now, promotional flags and banners utilize this to attract our attention by jutting out of booths, shop, and window tops.

Cool. So, how can I use them to promote my business?

I’ve listed out 3 ways to get the most out of custom business flags, especially if you’re a new business. Read on to find out:

1. ANNOUNCE YOUR GRAND OPENING WITH PROMOTIONAL FLAGS

If you’re going to open a brick and mortar shop, this is for you. Use custom outdoor flags to announce your grand opening. Utilize the empty space in front of your store to grab the attention of passers-by. Well-printed, quality flags don’t take up a lot of space and will help you to stand out from the rest of the businesses around.

For established businesses looking to go big, use promotional flags to announce a big sale, free giveaways, discounts and coupons, or just put your business name on top – so that its visible from far and wide.

2. EXTREMELY AFFORDABLE

Chances are, in a bid to win the online rankings war, you’re already investing a lot of money every couple of weeks. Online advertising is highly expensive, and you have to add money to your campaigns every time you run one.

Custom business flags, on the other hand, need to get printed just once but you can use them for years to come. If you request a bulk order, they’re even cheaper. If you plan wisely and get different styles and designs made, promotional flags will offer a great ROI for their one-time investment.

With the right upkeep, expect your custom printed flags to last for over 3 years with regular use.

3. PLANNING PROMOTIONAL CAMPAIGNS WITH THEM IS VERY EASY

I’m not against online campaigning, I just find myself detesting the amount of work that goes into maintaining the number one spot on search engines. Every time you want to run a campaign, you’re required to write a fresh copy. This is a time exhausting effort; some businesses even hire writers and copy-writers who do it for them on a regular basis.

Our good old custom outdoor flags? Well, you don’t need any kind of planning beforehand, except maybe taking them out of the basement the night before you go to sleep. In the morning, before you open the store and get ready for discount sale to begin, you can just place these in and around your store.

Plus, mentioning that they’re attractive, pop out, and grab attention again can’t be emphasized upon enough. It is truth, and nothing but the truth.

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